It is critical that we are able to stand out from the crowd and be different to maintain a competitive advantage in this new economy.
Our distinctive brands help us deliver a comprehensive product solution to our customers by providing the Complete Source for their needs.

smpli™…a fresh brand delivering a collective of style conscious pieces inspired by pushing the corporate wardrobe to consider subtle contemporary innovations.

Combining timeless style and function our pieces are intended for everyday use that will smpli™ wear through all seasons.


Our Dri Gear brand delivers on performance based fabrics and innovative corporate and teamwear wearable designs. Dri Gear molecular engineered wicking fabric promotes moisture transfer away from the body, creating a comfortable, lightweight, quick drying garment, with the added benefit of UPF and UV protection.

Our range of Dri Gear garments work so well because we impregnate most of our fabric yarns with hydrophobic and hyrdophilic (push/pull action) treatments that offer a superior transfer rate of moisture from the inside to the outside of all garments.

If you’re looking for a collection of apparel that keeps you cool, dry and looking smart in both the boardroom and during a competitive match, then Dri Gear delivers on comfort and performance with its unparalleled moisture wicking properties.


In today’s competitive marketplace, quality and performance matter more than ever. The Standard men’s and women’s range of garments are rich in fabric, innovative with deign and manufactured with quality as our cornerstone.

Our impeccable eye for detail and our passion for distinguished textures is what you have come to expect from our range of The Standard woven shirts. The market demands complementary styles for his and her and The Standard is the brand that delivers this array of fantastic textures, designs and fabric options.

Enrich your lifestyle with sophisticated fashions that will compliment the way you look and the way you live. The Standard is the new favourite for exceptional value, style and unsurpassed comfort offering clothes that aren’t just about looking good, but feeling good.


Our Gear For Life brand offers a great first impression with its diversity in product that effortlessly integrates corporate, urban and outdoor lifestyles. From Classic Polos, Performance Outerwear and Wool Rich Jackets; the Gear For Life brand offers a comprehensives range of product at sensational value.

Image is everything…Gear For Life offers products manufactured with the highest quality components to provide for style and comfort from work to the weekend and beyond.
Product branded with Gear For Life bridges the gap between corporate and casual wear to give you a complete selection of exceptional wearable’s that offer you the perfect platform for your branded experience.

For that look, feel and exceptional quality finish to all of our products, Gear For Life has you comprehensively covered.


Established in 1972 the iconic name Barkers has now become synonymous as one of New Zealand’s leading fashion retailers of quality and innovative Men’s and Women’s Wear (Barkers + Max). Their range of apparel and accessories are designed for living, harnessing everyday style and enduring quality. Barkers design for the life you live, what you do, what you like and where you go. Barkers is “Made for Life” while also committing to making things better for both the future and the now.


Our unique Eco Gear range of 100% Merino and 100% Lambswool garments have been designed for the world’s ever changing climate and conditions.

We are committed to design innovations and the need for clothing that will look as impressive in a corporate environment as they will in braving adversity in the outdoors. This range easily makes the transition from the office to after hours offering flexibility and optimum choices.

The natural hydrophilic core fabrics used in these garments offers amazing capacity to absorb and repel liquid so they offer exceptional moisture wicking properties. The innate elasticity gives Eco Gear garments durability and comfort, while also being made from a totally natural and renewable resource.

Not all Merino and Lambswool garments are created equal. You will find Eco Gear is made from premium natural fabrics to product a premium garment.


po ‘di fame – (meaning Little Hungry in Italian) Our newest house brand has been born out of finding and selecting special gifts and products that are designed to evoke a sense of style, nostalgia and fun outdoor living.

From our 1950’s inspired Retro Cooler Box, manufactured in traditional iron sheet outer with chrome locking bar handle to our “on trend” rustic Acacia Serving Boards…each item within this boutique range offers a genuine retail quality and flavour.

We hope you and your customers enjoy our new offering from po ‘di fame products and look forward to continuing this story with more unique and premium lifestyle solutions.


These exceptional products in this range have been carefully designed to offer optimum protection from the outdoors as well as durability, longevity and reliability within the workplace or environments that are designed for.

Garments displaying the Agri Station brand include Oilskin Jackets, Vest, moisture management Micro Fleece and 100% Shetland Wool garments all manufactured to the highest quality. Agri Stations’s rugged products meet the needs and demands for the agricultural, commercial and lifestyle markets by creating hard wearing products that stand the test of time.

With the success of our Agri Station brand we are proud to expand this range, delivering product within the lifestyle market, offering premium Agri Station oilskin microwax products. The Journey Duffle provide smart, upmarket product to suit any lifestyle and budget.


GFL Bags – Design In Motion…Our extensive range offers you storage and packing solutions that are not just unique in design and features, but also engineered with un-compromised durability – It’s all in the details.

Whatever your style the GFL bag range continues to set new benchmarks in quality, style and innovation for all business professionals, sports teams and the gym junky inside you.